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Arizona Center in Downtown Phoenix Heavily Impacted by COVID-19

November 26, 2020

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Arizona Center in Downtown Phoenix Heavily Impacted by COVID-19Amidst the pandemic, the Arizona Center is experiencing huge financial losses even closing some of their popular locations, according to an AZBIGMEDIA article written by Payton Major titled, COVID-19 Pandemic Takes Toll on Arizona Center in Downtown Phoenix. The article states that fewer students are attending in-person classes at Arizona State University, the retail center is not generating as much traffic as before. Paola Cicuttini, the Vice President of Marketing of Parallel Capital Partners said that students largely support their business as well as add exciting energy to the property.

A popular smoothie and juice bar, Kwench Juice Café, located In the Arizona Center had to be permanently closed after a trial week due to the lack of income needed to remain open. An ASU sophomore who previously worked at Kwench, Samantha Aime, was greatly impacted because she lost her source of income. "It was devastating because I loved to work there and loved the location," she says. Now, she doesn't go there anymore. Even though the Arizona Center has lost foot traffic, they often get visitors from the Phoenix Convention Center and hotels in the surrounding areas due to its varied demographic, according to Cicuttini. With downtown Phoenix continuing to grow with expanding residential area, they plan on more residents visiting the retail center. Small businesses have suffered major losses, but they are doing everything they can to help their tenant get through this tough time. Around the Arizona Center, safety protocols signs have been placed encouraging visitors to social distance, as well as proper handwashing guidelines in the restrooms and hand sanitizing stations placed throughout the lobby.

Visitors are required to wear masks to enter all buildings and common areas. Cicutti said that we all must work together and support local businesses and maintain a bright and exciting downtown. "We continue to have strict protocols in place to keep our tenants, staff and visitors safe," she adds. For more information on the article, click here or the link provided above.


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